Lucid Motors Showrooms

As Director of Production at Tolleson, I oversaw the vendor management, implementation, and mechanical production of Lucid’s showroom graphics packages. These graphics packages included illuminated signage, immersive light boxes, dye-sublimated banners, technology podium graphics, wall graphics, video, and CMF displays reflecting vehicle trim options.

I was responsible for adapting each graphic package to the diverse specifications of the 40+ global showrooms. Each graphic required resizing to accommodate the specific layout, while maintaining typographic, color, and graphic consistency that upheld the brand standards. I conducted extensive print testing with vendors across various substrates, including fabric, plex, vinyl, wallpaper, and silkscreen direct-print, to ensure color accuracy and consistency under different lighting conditions.