Nike House of Innovation

During the development of Nike’s House of Innovation concept, I was part of the team tasked with designing and producing store packaging that would elevate retail packaging beyond its traditional role as a mere container. Through our collaborative efforts, we successfully launched Nike’s House of Innovation concept store first in New York City, then Shanghai, and introduced a signature branded tote bag that gained significant traction on social media.

As Director of Production, I standardized Nike’s “Innovation Orange” color across all environments and substrates. The color integrated into virtually all store surfaces, from totes and buckles to digital elements. As I worked to produce all the in-store materials and packaging, this color remained consistent and recognizable in RPET totes, buckles, zippers, pouches, tape, shirts, and signage.